Trust in nutrition, subjective norms and urban consumers’ purchase behavior of quinoa products: explanation based on preference heterogeneity QuinoaNews Trust in nutrition, subjective norms and urban consumers’ purchase behavior of quinoa products: explanation based on preference heterogeneity Muhammad Irfandi March 4, 2025 1 Introduction Quinoa is quite comprehensive regarding nutritional content, and its taste texture and flavor are easily... Read More Read more about Trust in nutrition, subjective norms and urban consumers’ purchase behavior of quinoa products: explanation based on preference heterogeneity